GM

Grace McCalmon

Director of Marketing at Bonafide Provisions

Grace McCalmon has a diverse work experience spanning multiple industries. Grace currently holds the position of Director of Marketing at Bonafide Provisions, where they have been employed since 2018. Prior to this role, they served as the Marketing Manager at the same company.

Before joining Bonafide Provisions, Grace worked at Jolyn Clothing Company as a Digital Marketing Specialist from January 2017 to September 2017. Their responsibilities in this role included developing digital and social media marketing strategies, executing creative campaigns, and directing the strategic rebranding of the JOLYN Australia website.

From April 2014 to October 2016, Grace worked as a Content Manager at SmartyPants Vitamins. In this role, they conceptualized and executed the editorial calendar, tailored content strategy using analytics and social media monitoring tools, and managed freelance writers.

Grace also has experience as a Contributing Writer at Refinery29 from an unspecified start date to 2016, as a Copywriter at Critical Mass from November 2012 to August 2013, and as a Copywriter at AnalogFolk from July 2010 to July 2012.

Earlier in their career, Grace worked as a Hospitality Coordinator at The Aqual Hotel from August 2009 to June 2010, where they single-handedly managed the hotel's operations. Grace also served as an Assistant Program Manager at MBI Inc. from June 2008 to August 2008, where they managed direct-mail marketing campaigns and contributed to product development and marketing.

Grace's first professional experience was as a Publishing Intern at Whirl Magazine in 2007.

Overall, Grace McCalmon has a wealth of experience in marketing, digital strategy, content management, and copywriting across various industries. Their roles have showcased their abilities in strategic planning, campaign execution, and team management.

Grace McCalmon attended Chartiers Valley High School from 2001 to 2005. Grace then went on to study at Duke University from 2005 to 2009, earning a Bachelor of Arts (Hons.) degree in Sociology. After completing their undergraduate degree, Grace attended Miami Ad School (M.AD School) from 2009 to 2010, specializing in Copywriting. In 2013, they enrolled in the Nutritional Therapy Association and obtained certification as a Nutritional Therapy Practitioner in June 2014.

Links

Previous companies

JOLYN logo
Critical Mass logo

Timeline

  • Director of Marketing

    December, 2021 - present

  • Marketing Manager

    July, 2018