Irene Gowing

Head Of Brand, Sponsorship And Consumer PR at Bord Gáis Energy

Irene Gowing has a diverse and extensive work experience in marketing and brand management. Irene has held various roles at different companies throughout their career.

At Bord Gáis Energy, Irene worked as the Head of Brand, Sponsorship, and Consumer PR. Irene was responsible for leading the strategic development of the company's brand and overseeing sponsorship and consumer PR initiatives. Irene also acted as the acting Head of Marketing for a period of time. Prior to this role, Irene held the position of Brand, Sponsorship, and PR Manager at the same company.

Before joining Bord Gáis Energy, Irene worked at Laydex Ltd as a Marketing Manager. In this role, they developed and implemented marketing plans for key segments of the construction industry. Irene also played a pivotal role in creating the company's brand guidelines and developing its website.

Earlier in their career, Irene worked as a Marketing Executive at Hyundai Cars Ireland Ltd, where they designed and developed the company's first customer satisfaction survey. Irene analyzed the survey data and presented the findings to senior management.

Irene's career began at Williaam Cox Ireland Ltd as a Marketing Executive. Here, they implemented various elements of the marketing plan and collaborated with agencies to create marketing materials such as direct marketing campaigns, advertisements, and corporate brochures.

Overall, Irene Gowing has a wealth of experience in brand management, sponsorship, and consumer PR across different industries. Irene has demonstrated their skills in strategic planning, team leadership, and marketing campaign execution.

Irene Gowing attended Waterford Institute of Technology from 1997 to 2001, where they earned a BA in Business and Marketing. Irene also obtained a Bachelor of Business and Marketing from the same institution during the same time frame.

Links

Timeline

  • Head Of Brand, Sponsorship And Consumer PR

    June, 2021 - present

  • Brand, Sponsorship And PR Manger

    January, 2015

  • Brand And Sponsorship Manager

    July, 2012

  • Sponsorship Manager

    June, 2009

  • B2b Marketing Executive

    October, 2008

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