Craig Elias

Craig is the entrepreneur-in-residence at Bow Valley College and works with learners and business owners through the Entrepreneur Centre in Strathmore. He co-developed and runs the college's business idea competition, VentureQuest; created an experiential learning program for aspiring entrepreneurs, WannaB Wednesdays; and created and runs three community-based entrepreneurship capacity-building programs.

His first company won a $1,000,000 prize in the Global Billion Dollar Idea competition and was twice named by Dow Jones as one of the 50 most promising companies in North America. He is the creator of Trigger Event Selling™, the author of the award-winning sales book "SHiFT! Harness the Trigger Events that Turn Prospects into Customers," and a contributing author to the number one selling book on both Amazon and The Wall Street Journal, "Masters of Sales." Craig has also been a national growth advisor for the Goldman Sachs 10,000 Small Business program in the United States.

He holds an Executive MBA from the University of Calgary specializing in New Venture Creation and Technology Commercialization and a cross-disciplinary BA from Western University. Craig has received coverage on NBC News, and in the New York Times, the Wall Street Journal, the National Post, and Sales and Marketing Magazine. He was named 15th on the Forbes list of the 30 most social sales people on the planet.