Zubair S Siddiqui has been involved in the media industry for over 24 years. Initially, he worked at Starcom MediaVest, then spent 18 years at UM MENA. For the last 10 years, he was Managing Director at UM MENA in Dubai, scaling up the media house with international and regional clients including Reckitt Benckiser, Coca-Cola, L’Oreal, to name a few. During his tenure, UM MENA Dubai won numerous accolades, such as Dubai Lynx Media Agency of the Year and Effie’s title of the Most Effective Media House.
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