Gaby Arora

Gaby Arora has a wealth of work experience, beginning in 2010 as a Promotional Specialist for TEAM Enterprises. In 2011, they held two roles at the University of North Texas, first as an Eagle Ambassador and then as an Art Director. In 2013, they worked as an Account Executive for The Hall Agency, Inc. and a Promotions Specialist for MKTG INC. Gaby then joined Splash Media Group, LLC in 2014 as a Social Media Specialist. That same year, they also held the role of Social and Communications Co-Chair for Ad2 Dallas. In 2015, they took on the role of Social Media Marketing at the University of Texas at Dallas, where they were responsible for increasing following by 31% and optimizing blogs for organic SEO. In 2017, Gaby joined Amdocs as a Technology Marketing Professional. Most recently, in 2018, they joined Lennox International as a Technical Marketing Manager, Content Marketing Lead and Content Marketing Specialist III. In their role, Gaby executed the “Rethink Your Air” integrated marketing campaign catalyst for brand growth and led the organization through a brand refresh. Currently, Gaby is a Content Marketing Manager at Brandfolder by Smartsheet.

Gaby Arora obtained a Master's Degree in Marketing from the Naveen Jindal School of Management at UT Dallas in 2017. Prior to that, they obtained a Bachelor's Degree in Strategic Communication from the University of North Texas in 2013. In 2017, they also obtained two certifications: an Advanced Google Analytics certification from Google Analytics for Business, and an eCommerce Analytics: From Data to Decisions certification from Google.