BrandSpark®
Philip Scrutton is an experienced market research professional with a background in consumer insights. Currently serving as the Director of Consumer Insights at BrandSpark International since August 2009, Philip leads research initiatives such as the BrandSpark Shopper Study across various international markets and oversees the Best New Product Awards, a prominent consumer-voted program in the consumer packaged goods sector. Prior to this role, Philip worked as a Senior Analyst at Millennium Research Group from 2007 to 2009, where custom consumer research projects were executed for clients across industries including CPG, restaurant, and sports & recreation. Philip holds a Bachelor of Applied Science in Engineering Physics/Applied Physics from the University of Toronto, earned between 1999 and 2006.
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BrandSpark®
BrandSpark ® is a research & consulting firm that provides organizations with the clear direction they need to optimize brand positioning and ignite brand strategy. Our process is to develop a comprehensive understanding, identify and uncover contextual insights, and deliver clear direction. Specialist in brand trust and new product launch we work with brands that are searching for breakthrough insights, not just data.