Ana Ferrer Esteva

CMO - Chief Marketing Officer at BRICKBRO

Ana Ferrer Esteva has a diverse work experience spanning multiple industries. Ana currently holds the role of Chief Marketing Officer (CMO) at BRICKBRO since March 2022, where they oversee the company's marketing efforts. Prior to this, they served as the Performance & Acquisition Marketing Manager at BRICKBRO from April 2021 to March 2022.

Before joining BRICKBRO, Ana worked at Meliá Hotels International from 2017 to 2021. Ana started as a Digital Marketing Executive - EMEA in November 2017 and was responsible for implementing and managing marketing campaigns. Ana also analyzed and improved key performance indicators using Google Analytics, attribution models, and Ad Server. In July 2019, they transitioned to the role of Programmatic Trader - SPAIN & CUBA, where their main focus was achieving online sales goals through programmatic marketing campaigns.

Prior to Meliá Hotels International, Ana worked at Cohn & Wolfe as an Assistant Account PR from February 2017 to May 2017. Ana'sresponsibilities included managing online reputation and press releases for major accounts like Pullmantour and Room Mates.

Ana's work experience also includes a role as a Web Content Executive at Barceló Hotel Group from February 2016 to August 2016. During this time, they were responsible for writing and uploading content to the company's website, as well as participating in a project for a new website.

Overall, Ana Ferrer Esteva has a solid background in marketing, with experience in performance marketing, programmatic trading, digital marketing, public relations, and web content management.

Ana Ferrer Esteva's education history is as follows:

- From 2016 to 2017, they attended Universidad Complutense de Madrid and obtained a Master in Advertising Management in collaboration with JWT. The field of study is not specified.

- In 2015 and 2016, Ana studied at the International School of Management in Germany as part of the Erasmus + Program. Ana pursued a degree in International Business Management.

- Starting in 2012 and finishing in 2016, Ana attended Universitat de les Illes Balears and completed a Bachelor of Tourism, with a pathway in English. The field of study is not mentioned.

- From 2013 to 2022, Ana pursued a Bachelor of Business Administration at Universitat de les Illes Balears. No specific field of study is provided.

In addition to their formal education, Ana has obtained various certifications, including Fundamentos del marketing: Growth hacking from LinkedIn, SCRUM con un café from LinkedIn, Xandr Invest Certificate from Xandr, and Google Analytics Individual Qualification from Google. Ana has also completed a Digital Marketing course with Actívate con Google. Furthermore, they hold the ISM Business Certificate from the International School of Management and has participated in a workshop on Social Media Strategy conducted by Social Media Camp Spain. The months and years of obtaining some of these certifications are not specified.

Links

Timeline

  • CMO - Chief Marketing Officer

    March, 2022 - present

  • Performance & Acquisition Marketing Manager

    April, 2021