Randy Hernandez

Randy Hernandez has a diverse work experience spanning multiple industries. Randy started their career as a Senior Auditor at Arthur Andersen & Co. from June 1987 to August 1992. Subsequently, they worked as an Associate Brand Manager at Nabisco for a summer internship in 1993. Randy then joined Frito-Lay, Inc. as an Assistant Brand Manager for Sunchips and Cheetos from September 1994 to October 1995.

Randy's career then transitioned to the airline industry, where they worked at American Airlines in various roles. Randy began as a Marketing Analyst in Revenue Management from October 1995 to October 1997, after which they had a role as a Senior Analyst in Interactive Marketing from October 1997 to November 1998. Following this, they became a Distribution Strategy Manager responsible for minimizing distribution costs and implementing processing improvements from November 1998 to June 2001. Randy then served as the Manager of Customer Marketing Strategy for a brief period from June 2001 to October 2001, before ultimately being promoted to Director of AAdvantage Marketing Programs, where they managed consumer and direct marketing, promotions, and communications for the AAdvantage customer loyalty program from October 2001 to October 2004.

After their time at American Airlines, Randy joined GE Consumer Finance as a Senior Marketing Manager, leading the development and implementation of customer acquisition, retention, and new product strategies for the $7.5 billion JCPenney private label credit card portfolio from October 2004 to June 2006.

Following this, Randy transitioned to the field of marketing agencies, joining Targetbase as a Strategy Director from June 2006 to August 2007. During this role, they developed omni-channel integrated customer acquisition and retention direct marketing solutions for clients such as P&G, General Mills, and Dell. Randy then served as a Group Account Director at Targetbase from August 2007 to April 2009, leading cross-functional IT, creative, and business analytics teams.

Next, Randy worked at Think Finance, initially as a Marketing Director from April 2009 to March 2014. In this role, they led customer acquisition, retention, and customer experience teams and spearheaded cross-functional direct mail teams, driving significant revenue and profitability growth for the company. Subsequently, Randy was promoted to Senior Director of Marketing at Think Finance from March 2014 to August 2015, where they further led multi-channel digital and offline teams in SEM, SEO, social media, and direct mail marketing.

After leaving Think Finance, Randy joined Jet Capital, LLC as the Chief Marketing Officer in October 2015. In this role, they led marketing, communications, and public relations for the financial technology services firm, overseeing the development, design, branding, and launch of the company's website. Randy also created and executed an omni-channel offline and digital strategy that drove significant revenue growth and reduced cost per acquisition.

Currently, Randy Hernandez is working at Brierley+Partners, where they started in September 2017 as the Senior Director of Strategy. Randy was later promoted to the Vice President of Strategy in May 2019.

Randy Hernandez has an education history that includes a Bachelor of Science in Business Administration (BSBA) from the University of Missouri-Saint Louis. Randy completed their undergraduate studies from 1982 to 1986, majoring in Accounting and Business Administration.

In addition to their undergraduate degree, Randy also pursued a Master of Business Administration (MBA) degree. Randy attended the University of Michigan's Stephen M. Ross School of Business from 1992 to 1994, specializing in Marketing and Corporate Strategy. Alongside this, they also attended the University of Michigan, earning an MBA with a focus on Corporate Strategy & Marketing.

While Randy's education history is provided, there is no information available regarding any additional certifications or the year of completion.