Rocío Calvo Martín

Rocío Calvo Martín, PhD, is a seasoned UX researcher with extensive experience in accessibility and user experience design. Currently serving as the Lead UX Researcher at British Airways since October 2022, Rocío's previous roles include Innovation UX Lead at Santander UK and Senior User Experience Researcher at Aviva, where a focus on inclusive research and usability testing was emphasized. Rocío's foundational work at AbilityNet as Senior Accessibility and Usability Team Leader involved conducting expert accessibility reviews and providing consultancy to a diverse range of clients. With a robust academic background, including a Ph.D. in Computer Science from Universidad Carlos III de Madrid, Rocío's expertise spans user-centered design, remote testing, and accessibility evaluations, demonstrating a commitment to enhancing user experience across various platforms.