Alicja Jelec

Alicja Jelec is the Area Head of Insights and Foresights for Central Europe at BAT since April 2023, bringing extensive experience in consumer insights and marketing leadership. Previously, Alicja served as the Area Senior Consumer Insights Manager at BAT, where actionable insights shaped long-term marketing strategies across Central Europe North. Prior roles include Marketing Director for Central Eastern Europe & Russia at Juul Labs and Marketing Director at CEDC International, managing a significant vodka portfolio and leading a team of 18 marketers. Alicja began a notable career at The Coca-Cola Company, progressing through various marketing management positions and overseeing substantial marketing budgets. Alicja holds a Master’s degree in Quantitative Methods and Information Systems from SGH Warsaw School of Economics, complemented by studies at Sciences Po and the University of Warsaw.