Marketing and Sales

About

The Marketing and Sales team at British American Tobacco (BAT) is responsible for developing and executing strategic marketing campaigns to promote BAT's various brands, including premium and digital products like Vuse and THP. This team leverages digital marketing, e-commerce, CRM, and trade marketing to drive brand awareness and sales growth across global and regional markets. They also provide valuable consumer and market insights to refine strategies, ensuring the company remains competitive in the dynamic tobacco industry.


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