Guillermo Garcia Maruny is a skilled professional with extensive experience in business development and programmatic advertising across various sectors. Currently serving as the Director of Business Development for EMEA at Broadsign since October 2021, Guillermo focuses on addressing the needs of media agencies in the outdoor media landscape by leveraging programmatic DOOH capabilities. Previous roles include Programmatic Advertising Sales Executive at Verizon Media, where successful digital media planning was facilitated, and Sales Director positions at Adsmurai and CodigoMedia, contributing to innovative marketing solutions. With a strong background at Microsoft as Head of Media Buying in Europe and extensive experience in pricing strategy at Avis Budget Group, Guillermo holds degrees from esteemed institutions such as Columbia Business School and Saint Louis University, specializing in digital marketing and business administration.
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