Fares Aldik

Director, Global Digital Technology at BRP

Fares Aldik has a diverse range of work experience. Fares has held various director and leadership roles in companies such as BRP, Deloitte Digital, and Canadian Tire Corporation. Fares has also worked as a principal consultant, specializing in MarTech and analytics solutions, at Openlogik.ca. Additionally, they have served in managerial and consultant positions in companies like Adviso, Accenture, and Bell, where they focused on digital analytics, optimization, and marketing. Fares has a strong background in digital platforms, strategy, governance, solution architecture, and data analysis. Fares has also taught at McGill University and been a member of the Security Law & Digital Business Chair at Gautrais.com. Overall, Fares has extensive experience in the digital technology and marketing industry.

Fares Aldik completed a Bachelor of Applied Science degree in Computer Sciences and IT Management at UQAM | Université du Québec à Montréal from 1998 to 2002. Fares then pursued a Certificate (Minor) in E-Business at HEC Montréal from 2005 to 2006. In 2006, they also earned an M.Sc. degree in eCommerce / eBusiness from the same institution. Additionally, Fares obtained certifications from Adobe, including Adobe Certified Expert - Analytics Architect in 2017 and Adobe Certified Expert - Analytics Developer in 2014.

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