Boo Umaly

Boo Umaly is currently the Business Operations Lead at Buenro. Prior to Buenro, Boo worked as the Chief of Staff to the Barcelona CEO at Norrsken and Norrsken Barcelona. Boo has also served as a Summer Associate at Techstars and Foxmont Capital Partners. Before that, Boo founded Fundamental Digital Marketing, the first data-driven digital marketing agency for tech startups in the Philippines. Boo has also worked as an Account Manager at MullenLowe Group, managing multi-million peso budgets for global clients in CPG, pharma, and non-profit sectors. Boo holds a Master of Business Administration from IESE Business School and a BS in Commerce, Marketing/Marketing Management from De La Salle University.