SEO Specialist

Augment Digital, a digital marketing agency under BurdaLuxury in Thailand, is in search of a talented and experienced SEO Specialist. In this role, you will be responsible for implementing and managing SEO campaigns for our clients, optimizing their websites for search engines, and improving organic search rankings. You will constantly be developing  and implement SEO best practices for consistent growth. As SEO Specialist you will also act as the lead on projects with the client, ensuring they feel confident in our performance and we deliver the best results for their business.

Key Responsibilities

SEO Strategy Development & Implementation:

• Conduct thorough keyword research and competitor analysis to identify target keywords and phrases relevant to clients' businesses. Utilize these findings to optimize website content, meta tags, and on-page elements, aiming to improve search engine visibility.
• Collaborate closely with project and tech teams to meet SEO requirements
• Develop and execute robust link-building strategies, including outreach to authoritative websites and fostering relationships for backlink acquisition
• Implement link-building strategies to enhance domain authority and backlink profile, leveraging techniques such as guest posting, content syndication, and directory submissions.
• Recommend changes to website architecture, content, linking, and other factors to enhance SEO positions
• Stay uptodate of industry trends and search engine algorithms.

Technical SEO Implementation:

• Perform technical SEO audits to identify and address website performance issues, ensuring optimal crawlability and indexing for search engines.

Performance Analysis and Data-Driven Recommendations:

• Utilize SEO analytics tools to assess content performance, including search engine rankings, organic traffic, and user engagement.
• Interpret data and provide data-driven recommendations for continuous improvement, focusing on areas such as content optimization, link-building tactics, and website architecture enhancements.

Project Management:

• Maintain regular communication with clients to discuss progress, updates, and challenges.

• Schedule and lead project meetings, ensuring client involvement and satisfaction.

• Coordinate with web developers, designers, and other team members to implement SEO recommendations.

• Manage timelines and ensure all SEO tasks are completed on schedule.

Collaboration and Reporting:

• Collaborate with content creators, web developers, and other team members to ensure SEO best practices are implemented across all digital assets.
• Track and report on key SEO metrics and campaign performance to clients regularly, providing insights into the effectiveness of backlink building efforts and overall SEO strategy.
• Present report results and key recommendations to the client

 QUALIFICATIONS

• 7+ years of expertise in SEO principles, techniques, and best practices with a proven track record of success in both content and technical SEO

• Proficiency in content creation and optimization for websites

• Strong technical skills, including HTML, CSS, and JavaScript

• Experience utilizing SEO/analytics tools such as Google Search Console, Ahrefs, and Google Analytics

• Analytical mindset with the ability to derive actionable insights from complex data

• Ability to adapt to changes in algorithms and industry trends

• Excellent client communication and project management skills

• Effective problem-solving abilities for identifying and addressing SEO issues

• Relevant experience in SEO, digital marketing, or web development

• Desirable experience working in an agency setting

• Optional certifications such as Google Analytics or SEO-specific credentials

• Detail-oriented, well-organized, and proficient in time management

• Excellent communication skills in English

About us

BurdaLuxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 16 countries, employs more than 11,000 people and publishes around 500 products.