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Social Media Executive

Marketing · Full-time · Mahārāshtra, India

Job description

Position Statement: BurdaLuxury is looking for a dynamic Social Media Executive and working with larger teams to introduce new initiatives, including a podcast.

Key Responsibilities:

  • Content Creation & Management:
    • Manage social media schedules, post content, and curate imagery and copy.
    • Assist in video production, photography, and graphic design for social media content.
    • Write and edit engaging social copy aligned with brand voice and tone.
    • Ensure content consistency and quality across all platforms.
  • Collaboration & Coordination:
    • Work closely with sales teams to develop social media solutions tailored to client needs.
    • Develop and maintain strong working relationships with both editorial and regional social media teams.
    • Coordinate the launch of brand editorial IPs and new initiatives such as podcasts.
  • New Initiatives:
    • Identify opportunities to introduce new content formats and initiatives, ensuring alignment with the brand’s editorial vision and audience interests.
  • Analytics & Trends:

    • Monitor social media analytics and adjust strategies to improve engagement and reach.

    • Stay updated with the latest trends in social media and digital marketing.

    • Regularly report on performance metrics to the leadership team.

Key Skills Required:

  • Content Management: Strong ability to manage content calendars, schedule posts, and ensure timely delivery of content.

  • Visual & Creative Skills: Proficiency in graphic design and video production, with a good eye for visual storytelling.

  • Client Solutions: Experience in working closely with sales teams to create client-focused social media solutions.

  • Communication & Collaboration: Excellent communication skills, both written and spoken, with the ability to work effectively in cross-functional teams.

  • Analytical Skills: Ability to analyze performance metrics and use insights to inform content strategy.

  • Trend Awareness: Up-to-date knowledge of social media trends, tools, and platforms, with a proactive approach to experimentation.

Qualifications:

  • 2+ years of professional experience in social media management, focusing on graphics, video production, and content strategy.

  • Strong skills in social media platforms, including Instagram, LinkedIn, and YouTube.

  • Proficiency in graphic design tools such as Adobe Photoshop.

  • Passion for storytelling and understanding of content marketing.

About us

BurdaLuxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 14 countries, employs more than 11,000 people and publishes around 500 products.

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