Annabelle Gaspar Nogueira, MBA

Annabelle Gaspar Nogueira has an extensive work experience spanning over two decades. Annabelle Gaspar began their career as an Assistant Brand Manager at Schering Plough Canada Inc. in 1997. Annabelle Gaspar then moved on to Nestle Canada Inc. as a Senior Brand Manager, where they successfully launched various frozen meal brands and led the growth of pet food products.

In 2007, Nogueira joined Conagra Foods Canada Inc. as a Senior Brand and Innovation Manager. Annabelle Gaspar played a crucial role in the successful launch of Healthy Choice Gourmet Steamers, resulting in the brand achieving the number one share in the market within the first year.

Nogueira then transitioned to Tim Hortons as the Category Director for Coffee and Tea in Canada and the US. Annabelle Gaspar rejuvenated the brewed coffee category with the launch of "Dark Roast Coffee" and executed a successful communications campaign. Annabelle Gaspar also developed and executed the new Tim's Tea strategy, including branding, positioning, and new product pipeline.

After their tenure at Tim Hortons, Nogueira worked at Scotiabank as the Marketing Director for International Banking. Annabelle Gaspar developed marketing campaigns and media plans that led to increased brand awareness in Scotiabank's Latin American markets.

Following their role at Scotiabank, Nogueira joined Second Cup as the Director of Category and Brand Management. During their time there, they oversaw category and brand management initiatives.

Annabelle Gaspar'smost recent position was at Burnbrae Farms, where they served as the Marketing Director for Innovation and Brand. In this role, Nogueira led a team responsible for growth initiatives on all retail products, focusing on innovation, profitability management, process re-engineering, and consumer engagement through TV and social channels.

Overall, Nogueira's experience showcases their expertise in brand management, innovation, and marketing strategy in various industries, including food and beverage, banking, and retail.

Annabelle Gaspar Nogueira has completed their education at the University of Toronto and the Schulich School of Business - York University. At the University of Toronto, they pursued a degree in International Relations and Economics, earning their HBA (Bachelor of Arts). Later, they attended the Schulich School of Business - York University, where they obtained their MBA (Master of Business Administration) with a focus on Marketing and Finance. The specific start and end years for their education are not provided.