Director of Product Marketing

Button’s mission is to build a better way to do business in mobile. Today we work with some of the largest and most interesting businesses in the world, to connect consumers with what they want at the tap of a button. We build with the consumer experience in mind, and we have a reputation for focusing on the future of mobile and enjoying the road to get there.

As the Director of Product Marketing, you will lead the product marketing function at Button to drive adoption, customer engagement, and revenue. You will develop positioning and messaging for current and new products, and partner closely with the executive team to drive effective go-to-market launches of our enterprise class suite of products.

You’ll work closely with leadership to make our business strategy a well-thought-out, ambitious, but achievable reality. You will lean on your expertise, data, and research to build enterprise-ready solutions for our customers, and you will become an advocate and champion for the product, both internally and with customers.

We build for the enterprise, with a powerful suite of campaigning, machine-learning, and identity-based communication tools available to our customers.

We are looking for someone who is as passionate about technology as they are about maximizing value for customers. This role will include cross-functional partnership across Button and an opportunity to work with our most valued customers. You will be responsible for leading the product marketing function and you’ll have an incredible opportunity to impact Button’s growth with the projects you lead.

**AS A DIRECTOR OF PRODUCT MARKETING YOU WILL:

• Use research to define messaging and positioning of current and new products, and ensure that the team is equipped to communicate Button's value in market
• Be the voice of Button’s customer, informed by consistent assessment of customer needs, the market landscape, and Button’s value proposition
• Drive a cross-functional go-to-market process, including partnership with key stakeholders and tracking key success metrics
• Collect and utilize data to make decisions about product launch strategy and campaigns
• Be responsible for the Product Marketing function and driving adoption, customer engagement, and revenue
• Clearly and concisely articulate Button’s value proposition for all of our audiences and ensure that the team is equipped to communicate our value in market.
• Build and implement a robust go-to-market plan for new products and features.
• Collaborate with Product, Partner Success, and Sales to establish effective two-way communication with our product users and incorporate their feedback.

**WE LOOK FOR TEAMMATES WHO HAVE:

• A tested go to market playbook and the ability to build and evangelize new processes across several teams.
• A clear, jargon-free communication style, and a track record of translating features and capabilities into values and benefits.
• A customer-centric perspective on building products and product messaging, and a drive to spend time with Button’s customers to inform messaging decisions.
• A track record of driving adoption and revenue through product marketing campaigns.
• True passion for technology.

Button was founded in 2014. We’ve raised $65M in funding. Most recently we announced our $30M Series C in June 2019, led by Icon Ventures. Our investors include Norwest, Redpoint, Greycroft, Icon Ventures, DCM, and Capital One Ventures.

We believe and invest in personal growth, and we’ve got the results to back it up. We’ve been recognized multiple times by Fortune, Inc., and Crain’s magazines as one of the best places to work in the US.

We value diversity and come from all sorts of different backgrounds. We were especially proud the first time we hired a coding boot camp graduate.

Button is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.

Button is an Equal Opportunity Employer. We do not discriminate against qualified applicants or employees on the basis of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by federal, state, or local law, rule, or regulation.