John Willard

John is responsible for leading all projects for clients in the NY Region, ensuring outstanding design and actionable analytics across all strategic and tactical engagements. John joined C3Research after many years leading corporate insights/market research teams at Bayer and American Express. At Bayer, John’s team was instrumental in providing insights that led the division to consistently outpace the categories in which it competed. At American Express, John helped to develop a groundbreaking satisfaction measurement system that linked satisfaction to business outcomes. John began his career at DMB&B advertising, where he helped to introduce account planning to the agency. John is well versed in all aspects of qualitative and quantitative market research, including segmentation, new product development and testing, conjoint/DCM, market structure, path-to-purchase.