Arasu Balasubramaniam

Principal Lead – Commercial Department at CADS.ai

Arasu Balasubramaniam has a diverse work experience spanning over several years. Currently, they hold the position of Principal Lead in the Commercial Department at CADS - The Center of Applied Data Science. In this role, Arasu provides leadership and guides the sales organization by initiating organizational changes and ensuring accountability and professional development.

Prior to their current role, Arasu served as the Vice President of Sales at Agiliux Cloud Insurance, where they focused on offering cloud solutions for the Insurance Industry in the Asia Pacific region. Arasu played a vital role in building cloud-based insurance software and facilitating digital transformation for insurers, banks, MGAs, brokers, and insurance agencies.

Arasu also worked as the Head of Sales Department at Soft Solvers Solutions, a company that empowers SMEs and enterprises in APAC through cutting-edge technology. Arasu was responsible for implementing top-class CRM, sales, and service management software to help clients automate processes and stay competitive in the market.

Before joining Soft Solvers Solutions, Arasu held the position of Vice President of Sales Division & Director of Studies at CNS Corporation Sdn Bhd. Arasu'sresponsibilities included creating and developing a team of Education Consultants to recruit new students for various educational institutions.

Arasu has also contributed to the success of ABSS (Asian Business Software Solutions) as the Direct Team Sales Manager for South East Asia. Arasu was involved in selling ABSS branded accounting software and supporting Asian SMEs with a wide range of products and services.

Furthermore, Arasu gained experience as a General Manager and Senior Facility Manager at Pro Integrated Facility Services Sdn Bhd, where they managed operational, financial, and administrative activities related to facility management.

Earlier in their career, Arasu worked as a Team Leader at ABSS Sdn Bhd, overseeing the outbound sales team for Malaysia and Singapore. Arasu started their career as an Outbound Sales Team Specialist at MYOB and later became a Global Support Executive cum Acting Assistant Manager at HSBC.

Arasu's career began as a Branch Manager at MAGSTORE, where they played a crucial role in developing marketing plans and budgets, and monitoring the company's growth.

Overall, Arasu Balasubramaniam has a diverse background in sales, leadership, and business development across various industries, including data science, insurance, software solutions, facility management, and education.

Arasu Balasubramaniam pursued their Bachelor of Science in Computer Systems Networking and Telecommunications from Nottingham Trent University from 2002 to 2004.

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Timeline

  • Principal Lead – Commercial Department

    October, 2022 - present