Erin Shay

Erin Shay has a diverse work experience spanning various industries and roles. Erin most recently worked at Caitlin Wilson Design as a Marketing Director, starting in March 2023. Prior to that, they served as an Associate Digital Marketing Manager at Nordstrom, where they developed and managed multi-channel media strategies to generate brand awareness and growth in the Canadian market. Erin was also responsible for optimizing business units, conducting in-depth analysis, and reporting on paid media campaigns.

Before Nordstrom, Erin worked at Eddie Bauer as a Marketing Manager, focusing on omni-channel marketing strategies and developing brand marketing campaigns. Erin prepared competitive analysis reports and provided recommendations to the executive leadership team. At Fossil Group, Inc., Erin served as a Senior Marketing Specialist, facilitating marketing initiatives and creating engaging content across digital and print platforms. Erin also managed Amazon Advertising media efforts for all Fossil brands.

In previous roles, Erin held the position of Marketing Manager at Perennials and Sutherland LLC, where they developed creative marketing strategies and built social media accounts for multiple luxury brands. Erin also gained experience in staffing solutions as an IT Account Executive at Beacon Hill Staffing Group. Prior to that, Erin worked at Golin as an Associate Manager, providing social listening and monitoring services for B2C clients. Erin also capitalized on trends and created strategic content for various platforms.

Erin started their career as a Public Relations Coordinator at QMobius, Inc., where they developed and executed marketing campaigns and coordinated branding events for clients. Erin also gained internship experiences at Brunswick Group, where they worked in crisis communications and public relations, and AT&T, where they assisted with corporate communications and social strategy.

Erin Shay holds a Bachelor of Arts (B.A.) degree in Public Relations and English from Southern Methodist University. The start and end years of this education are not specified.