Tatyana van der Horst

Tatyana van der Horst has a diverse work experience in the field of product marketing and innovation. Tatyana currently holds the position of Product Marketing Manager at Levain, where they started in November 2022. Prior to that, they worked as a Product Marketing Manager at Cake DeFi, starting in June 2022.

Tatyana's previous role was at Zai, a company formed from the merger of Assembly Payments and CurrencyFair, and is backed by Standard Chartered Bank. Tatyana joined Zai in July 2020 as a Product Marketing Manager and worked there until June 2022. In this role, their responsibilities included conducting market and competitive landscape research, running customer interviews to drive marketing efforts, and managing product marketing campaigns.

Before joining Zai, Tatyana worked at SC Ventures by Standard Chartered from August 2017 to July 2020. Their initial role was as a Product Manager for SC Innovate and FintechBridge platforms, where they were responsible for scoping business requirements, prioritizing product roadmap, conducting customer interviews and testing, and managing product delivery and QA. Tatyana also managed the bank's innovation program and led engagement with senior stakeholders, as well as organized events such as "Can elephants dance?" and "FinTech Beyond Finance."

Prior to joining SC Ventures, Tatyana worked at Standard Chartered Bank as an Associate in FX Sales from September 2016 to August 2017. Before that, they were an International Graduate in Financial Markets from August 2015 to August 2016.

Tatyana's earliest work experience was as an Intern in Energy Trading at Standard Chartered Bank from June 2014 to August 2014.

Overall, Tatyana has a strong background in product marketing and innovation, with experience in conducting market research, running customer interviews, managing product development, and organizing events.

Tatyana van der Horst has a diverse education history. Tatyana obtained an MSc in Strategic Marketing from Imperial College London. Prior to that, they completed a BSc in Economics & Business (Cum Laude) at the University of Amsterdam. During their undergraduate studies, Tatyana participated in an exchange program at The University of Hong Kong.

In addition to their degrees, Tatyana has acquired several certifications. Tatyana completed a Product Management certification program at General Assembly in June 2019. In January 2016, they obtained the CFA Level 1 certification from the CFA Institute. Furthermore, Tatyana has completed various modules, including 1b, 5, and 6a, as well as FMRP, offered by the Monetary Authority of Singapore (MAS) in July 2016.