Bill Morton

Bill Morton is an experienced marketing professional, currently serving as Retention Marketing Manager at Callaway Golf since January 2023. Prior roles include Global Loyalty Insights and Analytics Manager and Global Ecommerce Strategy Lead at Dell Technologies, where Bill developed initiatives to enhance customer experience on Dell.com. During a tenure at Beachbody, Bill excelled as Data & Marketing Analytics Manager by creating an innovative tool in R that increased ROI for social media campaigns by 50%. Bill's earlier experiences include managing direct marketing campaigns at Revolution Prep and client relations in the education sector, showcasing a consistent track record of driving revenue growth and optimizing marketing strategies. Bill holds a Master of Science in Business Statistics and an MBA in Marketing from the University of Maryland, alongside a Bachelor of Science in International Business Administration from Pepperdine University.