Barb Cronin

Barb Cronin has over 18 years of work experience in marketing and communications. Barb began their career in 2003 as the Business Owner of In the Flow Writing, where they developed and cultivated their own successful marketing business. From 2002 to 2005, they worked as the Director of Education at The Malvern School, creating all written and digital communications. From 2005 to 2011, they held the role of Communications Specialist at Outdoor Lighting Perspectives and Biffen Wealth Management, where they conceptualized and implemented marketing and communications for multi-billion dollar financial groups. From 2011 to 2012, they served as Communications Specialist/Records Coordinator at Sikorsky Global Helicopters, acting as a representative and liaison between Sikorsky executives, Federal Aviation Administrations (FAA) and clients. From 2012 to 2015, they worked as the Marketing Communications Specialist at YMCA of Greater Brandywine, responsible for creating copy for the association. From 2017 to 2021, they were the Content Strategist at Farotech. Currently, they are the SEO and Content Strategist at CallTrackingMetrics.

Barb Cronin attended Duquesne University from 1997 to 2000, studying Communication and Media Studies. Barb then attended West Chester University of Pennsylvania from 2001 to 2002, earning a Bachelor of Science degree in Elementary Education and Teaching. In 2006, they obtained a Copywriting Certification from the American Writer’s and Artist’s Institute. Barb also attended the American Writer’s and Artist’s Institute in 2009, studying Web Content Development. Additionally, Barb Cronin has a Direct Marketing Certification from the American Writers and Artists Institute.