Programmatic Strategist

Who We Are:

Captivate is North America’s leading location-based digital video network, reaching millions of professionals where they Work & Live. We connect viewers to the world outside their homes and offices by delivering valuable information and entertainment to influence personal and professional purchase decisions.

The Role:

Programmatic Strategist, Advertising Sales

The Programmatic Strategist role is an excellent opportunity for an already established individual who desires to work in the fast paced, high growth world of digital out of home. Reporting to the CRO, the primary responsibility of this role is to help grow programmatic revenue across Captivate’s network by collaborating extensively between the company’s internal sales team and programmatic investment units of our agency partners. In this position, you will act as a programmatic subject matter expert and will participate in internal sales trainings, client calls, and sales pitches to facilitate Captivate’s programmatic capabilities, processes, and procedures. If you are a programmatic advertising enthusiast with a consultative approach, we would love to hear from you.

What You’ll Do:

• Act as an internal subject matter expert and partner with sales team to drive programmatic revenue across Captivate’s network
• Grow existing and establish new partnerships with agency programmatic investment units
• Continuously review data to identify trends/craft recommendations for sales team
• Identify opportunities for revenue optimization
• Create and manage private marketplace (PMP) campaigns
• Present programmatic advertising revenue updates to sales managers

What You Bring:

• Minimum of 2 years of relevant programmatic advertising experience at either a publisher, an agency trading desk or DSP preferred

• Strong ability to work independently with little supervision but can pivot to be an effective collaborator in team settings

• A desire to establish relationships with internal team and external partners

• Superior communication skills, including presenting in a group setting along with excellent written and oral skills

• A solutions-oriented individual that enjoys a fast-paced environment

• Detail oriented, highly organized, and communicative working style

• Well-versed in Microsoft Office, particularly Excel to provide qualitative and quantitative data-driven solutions

• A relevant bachelor’s degree

*Research shows that women and members of historically underrepresented groups can be more selective and/or hesitant to apply to positions where they do not meet every criterion. We encourage you to apply if you think you can get the job done without necessarily checking every box!

Where You'll Be:

• At Captivate, we have a strong office culture and work in-person Tuesdays to Thursdays, with the option to work remote on Mondays and Fridays

• Captivate has offices in New York, Los Angeles, Chicago, and Boston

 Why You Should Work at Captivate:

Captivate elevates real people with real differences, both visible and invisible. Our culture welcomes everyone to be their authentic selves. With our dynamic voices, we amplify each individual’s story, encourage new inspiring ideas and use each experience to make Captivate a better business.

Captivate also offers competitive benefits to all full-time employees, including:

• Comprehensive Health Coverage
• Company paid Life Insurance, Short-Term & Long-Term Disability
• Pre-Tax Spending Accounts for Healthcare, Dependent Care & Commuter Expenses
• 401(k) Retirement Savings with Employer Match
• Paid Family Leave & Parental Leave

Our Commitment:

Captivate is committed to building a team that represents a variety of experiences, backgrounds, and skills. We do not discriminate on the basis of race, color, religion, marital status, age, gender identity, gender expression, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or other applicable legally protected characteristics.