Edward Llorca

Edward Llorca has a diverse work experience in the field of marketing and digital communication. Edward is currently the Director of Demand Generation at Carbide since April 2023. Prior to this, they worked as a Senior Manager of Marketing Programs at Keyfactor from August 2022 to March 2023.

Before their role at Keyfactor, Edward served as a Marketing Program Manager (Campaigns) at OneTrust from May 2021 to August 2022. In this role, they successfully executed go-to-market plans, optimized marketing automation and lead nurturing processes, and conducted A/B tests for new messaging and channel performance.

From November 2019 to April 2021, Edward worked as a Global Campaign Manager at OpenText. In this position, they led demand generation strategies and execution, collaborated with multiple teams, and developed integrated marketing campaigns aligned to the buyer's journey.

Edward also gained experience as a Digital eCommerce Strategist at CAA Club Group of companies from February 2018 to October 2019, where they played a key role in digital strategy implementation and utilizing digital platforms for brand promotion.

Earlier in their career, Edward worked as a Digital Marketing Specialist at Mitsubishi Motor Sales of Canada, Inc. from October 2016 to February 2018. In this role, they managed the corporate website, handled PPC advertising and social media channels, and oversaw email marketing communications.

Edward's work experience also includes a previous role as a Digital Communications Specialist at Volvo Car Canada Ltd. from August 2015 to September 2016.

Throughout their career, Edward has demonstrated expertise in various marketing functions such as demand generation, marketing program management, digital strategy, and online brand promotion. Edward has also gained proficiency in utilizing marketing automation tools like Hubspot, Marketo, and Eloqua.

Edward Llorca has a diverse education history. Edward obtained a Paralegal degree in Law from St. Clair College, where they studied from 2012 to 2014. Prior to that, from 2008 to 2009, they pursued a Diploma in Graphic Design and Photography at the Philippine Center for Creative Imaging Metro. Their academic journey began at De La Salle University, where they completed their Bachelor of Arts in Communication Arts (Digital Media Arts) from 2005 to 2009.

In addition to their formal education, Edward has also obtained several certifications. Edward earned a HubSpoit Content Marketing Certificate from HubSpot Academy in October 2020, and also completed a HubSpot Inbound Marketing Certificate in December 2020. It is worth noting that Edward has also achieved a Lean Six Sigma - White Belt certification, but the specific details regarding the institution and the month and year of obtaining this certification are not provided.