José Francisco Fernández Serna

José Francisco Fernández Serna is an accomplished Managing Director at E-motion / Freshko DMCC since May 2010, leading an independent boutique firm in Dubai that specializes in personalized Management and Advisory services. As Regional Managing Director for Blendhub from October 2021 to May 2024, José provided innovative solutions in the Dry / Powdered Ingredients sector. Currently serving as Ambassador / Advisor for Solvable Syndicate and Board Member for the Spanish Business Council in the UAE, José also contributes to the European Institute of Innovation and Technology as an Expert and holds advisory roles with multiple organizations including Mago Equity and HeroGo. José's educational background includes prestigious programs at Harvard Business School, INSEAD, and Universidad Politécnica de Cartagena, emphasizing business administration and innovation.