Marketing · Full-time · Singapore
Role Summary
At Cargobase, we’re building a collaborative tool to connect shippers (logistic departments) and freight forwarders to work together on different kinds of freight. From urgent ad-hoc shipment to tenders with a 1-year validity, from invoicing and compliance to reporting & analytics. We offer the full suite and our partners rely on us in their day-to-day operations and we're looking for a passionate and experienced Digital Marketing Senior Executive to join our team. You'll play a key role in developing and executing our digital marketing strategy, driving brand awareness, lead generation, and customer acquisition.
In this role, you will:
Manage all aspects of our social media presence, including content creation, community engagement, and paid advertising.
Develop and produce high-quality content (blogs, articles, white papers, etc.) that resonates with our target audience.
Maintain and update our website and blog, ensuring a seamless user experience.
Support the execution of integrated marketing campaigns across various channels.
Create compelling marketing collaterals and sales enablement materials.
Assist the sales team with event participation and trade conference logistics.
Utilize HubSpot for email marketing automation, landing page creation, and lead nurturing.
Work independently and take initiative, demonstrating strong problem-solving skills.
Collaborate effectively with internal teams (sales, product) to achieve marketing goals.
Craft clear and concise marketing copy across various platforms.
Provide clear briefs and manage external creative resources (graphic designers, freelance writers) as needed.
You'll thrive in this role if:
Minimum 2 years of experience in B2B marketing, preferably in the technology sector.
Experience with social media marketing, content creation, and content marketing strategies.
Strong understanding of B2B buyer journeys and lead generation tactics.
Excellent written and verbal communication skills, with a knack for crafting compelling copy.
Proficient in design tools like Canva or Illustrator (a plus!).
Experience with HubSpot for email marketing and landing page creation.
Ability to work independently and manage multiple projects simultaneously.
Strong analytical and problem-solving skills.
Excellent organizational skills and a meticulous eye for detail.
A team player with a positive and collaborative attitude.
What we offer
Competitive compensation
A positive no-nonsense / output-driven work environment
Preserve your autonomy. We’re independent by nature. Each team member is basically a manager of one
Passionate colleagues in different countries across the globe
Hybrid work environment (WFH 2 days, on-site 3 days)
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