Caroline Kibler

Caroline Kibler has extensive experience in brand strategy, marketing, and innovation. Caroline has held various leadership roles in notable companies, including WTRMLN WTR, Caribe Juice Inc., SKU, Sixth Sense Brand Consulting, Brand Innovators Labs, Spindrift Beverage Co, Inc., The Coca-Cola Company, Danone, Campbell Soup Co.: Godiva Chocolatier, and Campbell Soup Co: Pepperidge Farm.

At WTRMLN WTR, Caroline served as the CMO and successfully returned the brand to a growth trajectory. As the CMO of Caribe Juice Inc., they oversaw the brand launch strategy for the first line of authentic cold-pressed tropical juices.

Caroline also worked as a Mentor at SKU, a brand consultancy, where they advised early-stage food and beverage brands on brand strategy. As the Principle at Sixth Sense Brand Consulting, they focused on helping these brands develop their fundamentals of brand strategy, including articulating a brand narrative and unique essence.

Additionally, Caroline was a member of the Innovation Advisory Council at Brand Innovators Labs.

Before these roles, Caroline held several positions at notable companies. Caroline served as the SVP Marketing at Spindrift Beverage Co, Inc. and played a crucial role in the management of the smartwater brand at The Coca-Cola Company. Caroline led the brand team to deliver double-digit growth and managed the smartwater business's end-to-end general management, including strategy, advertising, marketing, and design.

Caroline also worked on the Diet Coke trademark brands as a Senior Brand Manager and played a vital role in brand management, strategic planning, and implementation. Caroline led the development of integrated marketing communications and creative for Diet Coke.

Prior to The Coca-Cola Company, Caroline worked at Danone as the Sr Brand Manager for evian natural spring water. Caroline led the brand strategy, delivered retail programs, and designed consumer communication strategies, including innovative viral campaigns.

Caroline began their career at Campbell Soup Co., where they served as a Brand Manager for Godiva Chocolatier and an Associate Brand Manager for Pepperidge Farm. In these roles, they led cross-functional teams, delivered major beverage innovations, and generated awareness through grassroots and non-traditional tactics.

In summary, Caroline Kibler has a diverse and impressive work experience in brand strategy, marketing, and innovation, with a focus on the food and beverage industry. Caroline has consistently contributed to the growth and success of the brands they have worked with throughout their career.

Caroline Kibler holds a Bachelor of Science (BS) degree in Math from Vanderbilt University. Caroline also pursued a Master of Business Administration (MBA) degree from Georgetown University McDonough School of Business. However, specific start and end years for both educational experiences were not provided.