Ilca Edita Sierra

Ilca Edita Sierra, Working at the Company for almost two years, Mrs. Sierra was recently promoted to the position of Via’s Chief Experience Marketing Officer (CXMO). In her new position, besides marketing and branding, she will add CX initiatives through an integrated vision that understands customer experience as the brand’s key preference driver. With 20+ years of experience at retail sector, Ilca worked 10 years at Magazine Luiza as multichannel marketing officer. Ilca also worked at GPA and Pernambucanas. At Via, Ilca Sierra won the Caboré 2020 Award, one of Brazil’s main awards in the communication, marketing and media sector, promoted by Meio & Mensagem.