Hilda Juliani

Hilda Juliani has a diverse work experience in the field of marketing, with a focus on digital marketing and channel marketing. Hilda has held various leadership roles in different companies.

At CAST, starting in 2022, Hilda served as the Director of Digital Marketing, responsible for executing digital marketing campaigns, demand generation, and awareness campaigns across various channels and platforms.

Before that, they worked at Scholastic from 2007 to 2021. As the Senior Director of Channel Marketing, they oversaw B2C eCommerce activities and managed product-related content for the B2B customer journey. Hilda also drove marketing and sales funnel through organic and paid demand gen strategies. Prior to that, they held the role of Director of Channel Marketing, leading marketing campaign strategies for digital marketing efforts and providing analysis to inform marketing activities.

Previously, Hilda worked at Harte Hanks as the Director of Retail Strategy & Analysis in 2007, and at Golf Digest Publications as the Director of Relationship Marketing from 2005 to 2006. Hilda also worked at Retail Brand Alliance - Brooks Brothers as the Director of Database Marketing from 2003 to 2005, where they successfully created a multi-channel reporting system and developed direct marketing strategies for different divisions.

Overall, Hilda Juliani has demonstrated expertise in digital marketing, channel marketing, customer relationship management, and database marketing throughout their career.

Hilda Juliani attended the Fashion Institute of Technology, but the specific degree and field of study are not mentioned. Hilda has obtained certifications in CMS For Marketers, Contextual Marketing Certification Course, and Marketing Software from HubSpot in the year 2022.