Strategic Partnership Manager

The company is seeking an Strategic Partnership Manager to oversee and execute influencer marketing campaigns aimed at expanding our acquisition network and strengthening partnerships with Operating Partners. The role involves developing, implementing, and evaluating campaigns that harness influencer and strategic third-party partnerships. The Strategic Partnership Manager will be instrumental in optimizing current relationships, identifying suitable partners, negotiating beneficial deals, and ensuring campaign success through analysis and strategic adjustments. The manager also tracks and analyzes campaign success, adjusts strategies as needed, and reports back to senior management. Keeping up with the latest trends and best practices is crucial to ensure campaigns are effective and innovative.

YOUR CHALLENGE:

• Develop and execute influencer marketing strategies aligned with overall marketing objectives.
• Identify and engage influencers whose audience and values align with our brand.
• Manage the end-to-end execution of influencer campaigns, including timeline management, account manager to the third party partner, performance tracking, and post-campaign analysis.
• Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI.
• Collaborate with cross-functional teams (e.g., social media, creative, PR) to ensure cohesive campaign execution.
• Stay abreast of industry trends and best practices in influencer marketing to innovate and enhance campaign effectiveness.
• Monitor campaign budgets and ensure efficient allocation of resources.
• Conduct market research and analysis to identify emerging trends and influencers relevant to our target demographics.
• Provide guidance and support to internal teams and external partners on best practices and strategies for leveraging influencer partnerships effectively.
• Continuously optimize campaign performance through A/B testing, audience segmentation, and creative experimentation.
• Stay informed about legal regulations and industry guidelines related to influencer marketing and ensure all campaigns adhere to compliance requirements.

TO DO IT, YOU WILL NEED:

• Bachelor's degree in business, finance, marketing, or a related field; Master's degree preferred.
• 3+ years of account management experience.
• Proven experience in operations management, preferably in the affiliate marketing or related industry.
• Previous experience in social media marketing and understanding of acquisition and monetization via social media is a plus.
• Demonstrated ability to drive results and achieve business objectives through strategic thinking, data-driven decision-making, and effective execution. Possesses a strong business acumen and a track record of delivering measurable outcomes in a dynamic and competitive environment.
• Experience working with cross functional teams and in a matrix organizational structure is an advantage.
• Solid understanding of financial management principles, including budgeting, forecasting, and P&L analysis.
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels.
• Ability to work flexible hours several times a week and/or upon need (ex. starting at 6am Eastern time or finishing at 8pm Eastern time)