Anthony Wu

Anthony Wu is an accomplished marketing professional with extensive experience in leading global marketing initiatives and digital strategies. Currently serving as the Global Marketing Manager at Cathay Pacific since May 2018, Anthony directs teams across eight regions to enhance brand engagement through omni-channel approaches. Previously, Anthony held roles including Social Media Manager at Cathay, where digital PR strategies were managed for Hong Kong and worldwide audiences, and Associate Director of Content Strategy at Meology Limited, overseeing a team and crafting successful campaigns for multinational clients. Additional experience includes transforming The Bank of East Asia into a recognized digital bank, initiating extensive advertising opportunities at Yahoo across the APAC region, and creating compelling content as a Copywriter at Commercial Radio Broadcasting Ltd. Anthony holds a Bachelor of Commerce in Marketing and Accounting from UNSW, completed in 2009.