Ligia Vieira

Ligia Vieira is a seasoned marketing professional with extensive experience across various industries. Currently serving as Coordenadora de marketing at CCAA since February 2024, Ligia previously held the position of Growth Senior Analyst at Rappi, where responsibilities included commercial planning and execution for the restaurant vertical. Ligia also coordinated a multidisciplinary team at SuperVia, overseeing advertising campaigns, digital content, and brand activations. Prior experience includes rising through the ranks at Claro Brasil from Assistant III to Senior Analyst, managing brands across multiple regions. Ligia's early career included roles at Iberostar Hotels & Resorts and ESPM Jr., where skills in marketing content and event planning were developed. Ligia holds an MBA in Digital Marketing from FGV and a Bachelor's degree in Social Communication with a focus on Advertising and Marketing from ESPM.