Felicidade Ferreira

Felicidade Ferreira has a strong work experience in the business development and management field. Felicidade is currently the Director of Business Development Small & Midmarket Portugal at Grupo Primavera, A Cegid Company since November 2022. Prior to this, they worked at Primavera Business Software Solutions SA for many years, holding various roles such as Country Manager Portugal, Director of Operation Management at Portugal, Channel Partner Head Manager, Director of Small Medium Business Unit, Marketing Director, and Business Developer. Before joining Primavera, they worked at INFOLOGIA, SA as a Business Developer, and at Luso Atlântica - Português Atlântico Bank Group as a Risk Analyst.

Felicidade Ferreira attended Porto Business School from 2019 to 2020, where they completed a General Management Program in the field of Business. Prior to that, from 1987 to 1992, they attended Universidade do Porto and studied Economics.