Shinothai Oymanatporn

Shinothai Oymanatporn has extensive experience in marketing and communications. Shinothai has held various positions throughout their career, starting as a Senior Merchandiser at True Shopping in 2011. Shinothai then worked as a Business Development Manager at Allianz, where they focused on building relationships with customers and developing marketing strategies.

Shinothai later joined Nitipon as a Marketing Manager, overseeing marketing, PR, and digital marketing on various platforms. Shinothai then moved on to Boncafe (Thailand) Ltd. as a Strategic Communications Consultant and later as a Marketing Communications Manager. In these roles, they successfully launched rebranding campaigns and led marketing efforts for various coffee machine brands.

Shinothai also worked as a Marketing Manager at NAOS, where they managed the marketing activities for Bioderma, Institut Esthederm, and Etat Pur. Shinothai then returned to Boncafe (Thailand) Ltd. as the Head of Marketing, driving strategic commercial plans and expanding retail sales and e-commerce.

Most recently, Shinothai worked as the Brand and Marketing Director at Konnet International Co. Ltd. In this role, they led and managed the marketing of skincare brands on Thailand's top beauty e-commerce platform, KONVY.com. Shinothai directed the development and evaluation of brand, marketing, digital marketing, performance marketing, and PR strategies across all distribution channels.

Currently, Shinothai serves as the Head of Marketing - Health and Wellness at Central Retail.

Shinothai Oymanatporn earned a Bachelor of Arts (B.A.) degree in English from Thammasat University from 2002 to 2005. Later, from 2011 to 2013, they pursued a Master's degree in Marketing and Management (International Program) at Mahidol University. In 2018, they obtained a Certificate in Digital Marketing from Thammasat Business School, focusing on Digital Marketing & Strategy. In 2019, Shinothai Oymanatporn also earned a certification in Strategic Digital Marketing from an institution called ยานยาวนักธุรกิจ.