Achraf Fayda

Achraf Fayda currently serves as the Chief Marketing Officer at Centrale Danone, leading marketing initiatives in Morocco, the largest market for Danone in Africa and the Middle East. With a significant tenure at The Coca-Cola Company from 2003 to 2021, Achraf held various leadership positions, including Region Marketing Director for Egypt & North Africa and Region Strategy Director for the same area, where strategic focus and resource optimization were key priorities. Achraf's early career at The Coca-Cola Company included roles in brand management and category management that emphasized innovation and market engagement. Achraf holds a Bachelor of Business Administration in Economics from the International Institute for Higher Education in Morocco and is pursuing a Leadership Certificate from Harvard Business School.