Product Marketing Manager

Job Summary:

The PMM will be joining Product Marketing team plays a central role in developing, positioning, and bringing our products and services to market. At CEQUENS, the PMM team works closely with the brand and growth marketing teams for product communication & messaging, Live demos at events, product campaigns…etc, as well as product managers to provide the customer & market insights needed to build product strategies & roadmaps and guide product development from conception to launch Product marketing manager is the role responsible for defining the market positioning within the context of the overall product strategy and it sits right at the intersection of the product team, sales team, marketing team and the feedback from customer success & support.

Build: Deeply understand the strengths, weaknesses, opportunities, and threats to our business, products and solutions, always connecting customer insights to roadmap strategy.

Launch: Bring products to market that prove our unique value, vision, and leadership by partnering with cross-functional teams to expand global customer reach and awareness. Deliver best-in-class product education and communications that bridge the gap between customer experience and product development.

Grow: Develop messaging that demonstrates deep audience understanding to effectively sell, continue to advocate for our customers, monitoring sentiment, and providing recommendations for new opportunities.

Key Roles and Responsibilities:

• Positioning & Messaging: Craft insights-backed product positioning and messaging that serves as the keystone for internal and external launch assets, marketing programs, web copy, presentations and more. Building Sales Kit & marketing collaterals as well as training sales team on value proposition. Classify products direction, industries, segments and markets (Market Strategy)
• Research: Partner with internal and external research teams to gain a deeper understanding of customers, competitors, and the market. Ensure product narratives and launch plans are informed by research insights, resonating with customers and continuously speaking to their challenges and pain points.
• Capture Voice of the customer: Act as the voice of the customer in product development, design, and strategy sessions. Conduct market research for new products and build business case. Identify and Identifying Buyers personas & building products & services pricing model. Capture feedback from customers and other go to market functions on what is working in order to improve messaging, as well as to share with Product Managers (to improve the product) and other go to market functions (to improve the approach to marketing, selling and servicing)
• Launch Execution: Develop and execute on full-funnel product launch strategies and tactical plans, collaborating closely with the product, growth, and integrated marketing teams on content and campaign development. Continuously bring launch learnings back to the product team to inform product development. Identify products unique value proposition & develop products market plan.
• Enablement: Create customer and sales enablement materials, partnering with content, CX, and enablement teams to ensure content is produced and delivered in a tailored way for customers. Work on Product naming conventions, Website revamp and SEO strategy planning, coordinating and executing demand generation campaigns through different channels. Prepare Online Marketing Content (e.g. newsletters, blogs & articles) & “How to” videos for new features. Create product content such as videos, website copy, articles and blog posts
• Team Support & Stakeholder management: Provide general support across the team including forecasting resources with cross-functional teams and streamlining process excellence. Working closely with Sales, Marketing, Content, Customer Success, Customer Support and Product departments.
• Data, Analytics & Reportage: Setting up funnels, dashboards to track important product marketing metrics and analysing performance on a regular basis. Integrating data from tools like GA, Data studio, Marketing automation tools and internal systems and databases. Taking a data-driven approach to inform decision-making.
• Culture: Embody our core values and uphold our unique company culture at Cequens. We value diversity and inclusion, and encourage our team members to be their authentic selves at work.