Barani Sasikaran

Barani Sasikaran has a diverse work experience spanning over a decade. They started their career as a German Marketing Service Agent at Lycatel in 2012 and later worked as a Junior Project Executor at Eaton Electrical Sector EMEA in 2013. In 2014, they held the roles of Junior Market Researcher at W & S Management Consulting and B2B Marketing Executive at Cantab Marketing Services.

Moving forward, Barani worked at AudienceScience as a Campaign Manager and Platform Manager from 2015 to 2017. They managed campaigns, created reports, and optimized campaigns for various metrics. In 2017, they briefly worked as an Operations Manager at Audience Store.

From 2017 to 2023, Barani joined Xaxis and held multiple roles. They started as a Campaign Manager (Pan-Regional) and progressed to become a Client Success Manager (Pan-Regional) and then a Senior Client Success Manager. In these roles, they managed accounts, developed strategies, onboarded clients, and ensured operational excellence. They also led regional initiatives and contributed to data visualization efforts.

Currently, Barani works at Channel Factory as a Client Solution Lead, a position they started in 2023.

Barani Sasikaran obtained a Bachelor of Business Administration (BBA) degree with a focus on Marketing and Finance from Saxion University of Applied Science from 2009 to 2014. In 2012, Barani participated in an Erasmus study abroad program at Soongsil University, where they studied International Business for a year. Prior to their university education, Barani completed their High School education at Geschwister-Scholl-Gesamtschule from 2006 to 2009, with a focus on subjects including Maths, Economics, and Social Science. In terms of additional certifications, Barani has obtained various certifications such as Certified Facilitator from Xaxis, Certification in Native Advertising Strategy Expert and Native Performance Expert from Outbrain Academy, Copilot Certification from Xaxis, Adtech and Automation Insight Specialist from Advertising Week, Zefr Suitability Standards Certification from ZEFR, Xandr Invest Certificate from Xandr, Native Programmatic Certified from TripleLift, and AppNexus Platform Certificate: Buy-Side Essentials from AppNexus.