Benjamin Grenier-Lacouture

Benjamin Grenier-Lacouture is a seasoned professional in digital and e-commerce management, currently serving as the Directeur Digital & E-commerce at Chatelles since October 2022. With a strong track record in leading digital initiatives, Benjamin previously held the position of Responsable Digital & E-commerce at COURBET, where successful creative redesigns of the e-commerce platform were executed for the Chinese market. Benjamin's experience also includes significant roles in product development and marketing at Poiray, where responsibilities ranged from product briefings to team training for new launch packages. Earlier career stages included positions at Piaget and Swarovski, focusing on marketing analysis and CRM initiatives, supplemented by a Master’s degree in Strategic Marketing and Brand Innovation from INSEEC Business School.