Arup Barua

Arup Barua has a diverse range of work experience in the marketing and communications field. Arup'smost recent role is as the Director of Client Servicing in Influencer Marketing at Cheil India, where they lead a team of six and utilizes a data-driven approach to effectively reach the target audience. Prior to this, Arup worked as a Senior Content & Innovation Manager at EssenceMediacom from 2018 to 2023. This role involved managing and developing innovative content strategies. Before that, Arup held the position of Senior Account Manager at Eleve Media, where they worked with various high-profile clients and provided customized marketing solutions. Arup also has experience in social media client servicing, as a Client Servicing Executive at Dynamis Digital and as a Social Media Marketing Manager at Brand Visage Communications. Arup began their career as a Social Media Executive at Value 360 Communications and also completed a summer internship at Business Standard newspaper.

Arup Barua completed their education at Bal Bhavan Public School. From 1990 to 2006, they pursued a degree in commerce, specifically CBSE. In 2005-2006, they also obtained a Bachelor of Commerce (BCom) degree from the same institution. Additionally, Arup Barua has acquired certifications including Influencer Marketing - Industry Specialist and Influencer Marketing II - Industry Specialist from Meltwater, as well as Learning YouTube SEO from LinkedIn.