Alexa McGriff

Alexa McGriff has a diverse work experience in the field of brand strategy and marketing. Alexa is currently working as a Group Strategy Director at Chemistry, a position they started in May 2023. Prior to this, they held the role of Brand Strategy Director at Chemistry from November 2022 to May 2023, and before that, they worked as an Associate Director of Brand Strategy from March 2021 to November 2022.

Before joining Chemistry, Alexa worked at Moxie as a Senior Brand Strategist from August 2019 to March 2021. Their responsibilities in this role included defining brand positioning, understanding the competitive landscape, and working with clients such as J. M. Smucker Company, Starbucks, and Porsche.

Prior to Moxie, Alexa worked as a Senior Social Strategist at Moxie from February 2017 to August 2019. In this role, they crafted creative briefs for client social media marketing campaigns, developed social media strategies, and created social media playbooks for client executives.

Alexa's earlier experience includes working as a Social Marketing Manager at Huge from April 2016 to February 2017, where they developed and optimized social media strategies for Walmart's recruitment marketing channels. Alexa also worked as the Director of Marketing & Direct Programs at United Way of Northwest Arkansas from August 2015 to April 2016, where they led the marketing department, managed public relations, and organized major events. Prior to that, they held various roles in marketing and communication at United Way and Ozark Natural Foods.

In their previous role as the Marketing Director at Ozark Natural Foods from May 2010 to August 2014, Alexa contributed to consistent sales growth and led the marketing department, overseeing media buying, advertisement creation, and branding. Overall, Alexa McGriff has a strong background in brand strategy, marketing, and communications, with experience across various industries and organizations.

Alexa McGriff holds a Bachelor of Science degree in Graphic Design and Photography, which they obtained from John Brown University in the period from 2006 to 2010. In 2016, they pursued further education at the same university and completed their Master of Business Administration (M.B.A.) with a focus on Market Research & Consumer Insights in 2018. In addition to their academic achievements, McGriff is also a graduate of the Cannes Young Lions Media Academy, having completed the program at the Cannes Lions School in June 2019.