Laura Barber

Laura Barber has a diverse work experience in market research and field interviewing. Laura started their career as a Field Interviewer at Westat, where they conducted qualitative social science data collection and convinced individuals to participate in extensive interviews and medical examinations. After that, they worked as a Field Representative at the University of Wisconsin-Madison, supervising a team of field interviewers and implementing over 200 thorough CAPI interviews. Laura then joined Stanley Black & Decker, Inc. as a Consumer Insights Analyst, leading research projects for the Storage and Consumer powered tools departments. Laura contributed to various stages of product development, including category exploration, concept testing, and package design. Following this, Laura served as a Sr. Market Research Analyst at Erickson Living, where they applied their expertise in market research to support strategic decision-making. Currently, Laura works at J.D. Power as a Research Manager, Consumer Insights, responsible for managing consumer research projects.

Laura Barber obtained a Bachelor's Degree in Marketing from Walsh College from 2005 to 2007. Laura then pursued a Master of Business Administration (M.B.A.) in International Business at Walsh College from 2008 to 2010. Before their college education, Laura attended Troy High School from 1996 to 2000. In terms of additional certifications, they obtained RIVA Trained Moderator certification from the RIVA Market Research & Training Institute in June 2013. However, information regarding the institution for the Qualtrics Gold Certified certification and the specific month and year of obtaining it is not available.