James Zabik

Marketing Manager, Global Marketing at CIC

James Zabik has a diverse work experience spanning various industries. Most recently, they worked as a Marketing Manager at CIC, where they were responsible for global marketing strategies. Prior to that, they were a Brand Strategist & Social Media Content Manager at HubSpot. In their role, James developed brand strategies and managed social media content.

Before their time at HubSpot, James worked at iZotope, Inc. as a Product Marketing Manager, Scrum Master, and Product Marketing Specialist. James also had experience as a Channel & eCommerce Operations Specialist and a Channel Operations Specialist at the same company.

James also has experience in the music industry, working as a Product Manager at SJC Custom Drums. In this role, they oversaw product development and GTM strategy, drafted marketing materials, and cultivated relationships with external suppliers. James also worked as an Inventory Control & Purchasing Specialist at SJC Custom Drums, where they managed purchasing, supplier relationships, and shipping logistics.

Prior to their role at SJC Custom Drums, James worked at Fender Musical Instruments Corporation as a National Accounts Representative and a Customer Service Representative. In these roles, they managed stock replenishment, processed orders, provided customer support, and compiled support material.

Earlier in their career, James worked as a Home Theater Sales Associate at Best Buy and held various roles at Daddy's Junky Music, including Store Manager, Assistant Manager, and Salesman. James was responsible for training staff, managing sales teams, and ensuring smooth store operations.

James also gained retail experience as a Sales Associate at American Eagle Outfitters, where they provided excellent customer service, promoted financing options, and assisted with merchandising.

Overall, James Zabik has demonstrated a strong background in marketing, sales, product management, and customer service across a range of industries.

James Zabik's education history begins with obtaining an Associate of Arts (A.A.) degree in Liberal Arts and Sciences/Liberal Studies from Holyoke Community College. James later earned a Bachelor of Arts (B.A.) degree in History from Westfield State University.

In 2021, James received a Certificate in Executive Education from the Yale School of Management, specializing in Digital Marketing Strategy.

Continuing their education, James pursued a Master of Business Administration (MBA) degree at the Questrom School of Business, Boston University, starting in 2023 and completing in 2025.

Additionally, James has obtained several certifications to enhance their professional skill set. James became a Certified Professional in Agile Marketing (ICP-MKG) through ICAgile in November 2019. In August 2020, they achieved the Certified Scrum Product Owner (CSPO) certification from Scrum Alliance. Most recently, in February 2021, they obtained the Certified ScrumMaster (CSM) certification, also from Scrum Alliance.

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