Claudia Alejandra Ibarra Soto

Claudia Alejandra Ibarra Soto is a seasoned marketing professional with extensive experience in strategic planning and brand communication. Currently, Claudia serves as a Strategic Planner at CIE, where responsibilities include overseeing marketing planning for Ticketmaster and OCESA. Previously, Claudia held the position of Connection Planner Director at Havas Media Group, leading multi-disciplinary teams to create effective communication strategies utilizing data and content creation. Alongside roles as GROUP PLANNING DIRECTOR at BBDO Mexico, and Data Strategist at Draftfcb, Claudia has consistently developed innovative business solutions for both local and global brands. Claudia began their career as a Marketing Trainee at Rich Products Corporation after earning a degree in Business and Marketing from ITESM CEM.