Kurnia Payne

Kurnia Payne has an extensive work experience in marketing and communications roles. Kurnia currently works as a Senior Marketing Manager at CIPD, where they lead the B2C marketing team and successfully delivered the membership renewals campaign exceeding targets. Kurnia also played a key role in launching the international digital learning shop and developing the B2B global marketing plan aligned with the business strategy.

Prior to that, Kurnia worked as a Marketing Manager at Metro Bank (UK), where they developed Go-to-Market plans for new insurance propositions and implemented multi-channel marketing campaigns. Kurnia also collaborated with project teams to enhance the digital features and customer experience.

Kurnia also worked as a Marketing Manager at Age UK, where they developed various marketing campaigns for the acquisition of new customers and managed the insurance budgets. Kurnia fostered relationships with media and creative agencies to optimize return on investment.

Furthermore, Kurnia has experience as a Communications Manager at DDCAP Group™, where they rebranded marketing collateral and strengthened relationships with key media. Kurnia also worked as a Senior Marketing Manager at The AA, developing and executing marketing plans for various financial services products.

Earlier in their career, Kurnia worked as a Marketing Consultant at MZ Evolution Ltd, where they developed sales and marketing plans, created promotional incentives, and maintained the website. Kurnia also worked as a Marketing Consultant at Legal & General, where they created sales literature and developed communication materials for the Group SIPP product.

Kurnia has also worked as a Marketing Consultant at Avis Budget Group International, where they developed a European car purchasing strategy and initiated relationships with new car manufacturers. Kurnia started their career at Visa as a Market Intelligence & Strategic Planning Manager, where they launched a central market and competitive intelligence capability. Kurnia was also a Senior Marketing Manager at Diners Club International, where they developed sales campaigns, created marketing literature, and collaborated on revenue-driving partnerships.

Overall, Kurnia Payne has a breadth of experience in various marketing roles, consistently delivering results and driving business growth.

Kurnia Payne has a Bachelor of Business Administration degree with a focus on Accountancy, Finance, and Economics from Emory University - Goizueta Business School. They also have experience in Fine and Studio Arts from Parsons School of Design - The New School. In addition, Kurnia Payne holds a Master of Science (MSc) degree in Tourism Marketing and International Studies from the University of Surrey.