Beata Blackburn

Senior Research Director at Circana

Beata Blackburn has a diverse work experience spanning several companies and roles. Beata currently serves as the Senior Research Director at Circana. Prior to this, they worked at IRI for 15 years, starting as a Consultant and eventually becoming the Consumer Shopper Insights - Director, Custom Survey Analytics. At IRI, Beata conducted custom survey research and utilized panel data to address client issues. Beata also worked at Information Resources, Inc as a Manager, where they collaborated with internal and Fortune 500 CPG client teams to execute research studies. Earlier in their career, Beata held marketing coordinator roles at Exova and Bodycote PLC, where they managed integrated marketing communications activities and executed PR campaigns. Throughout their career, Beata consistently demonstrated their expertise in marketing, research methods, project management, and finding practical solutions to complex problems.

Beata Blackburn completed a Bachelor of Science degree in Marketing from Northeastern Illinois University from 1999 to 2004. Beata then pursued their MBA in Ethical People Leadership from North Park University, which they completed from 2006 to 2010. Prior to their university education, Beata attended the Rozental Art School, although the exact dates and any degrees obtained are unknown.

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Timeline

  • Senior Research Director

    March, 2023 - present