Clara
- Global Creative Lead (with Copywriting Skills)
Global Creative Lead (with Copywriting Skills)
Design · São Paulo, Brazil
Job description
Clara is the leading spend management platform for companies in Latin America. Our end-to-end solution includes our locally-issued corporate cards, a Bill Pay product, financing solutions, and our highly-rated software platform; already being used by thousands of the most successful companies across the region.
Clara is backed by top global and regional investors such as GGV Capital, Coatue, DST Global Partners, General Catalyst, monashees, Acrew Capital, Kaszek, Citius, Canary, Citi Ventures, Picus Capital, Avid Ventures, ICONIQ Growth, Endeavor Catalyst, Goldman Sachs, Accial Capital, and prominent angel investors.
We are seeking a highly motivated and creative person to join our global marketing team as a Creative Lead, responsible for leading our Inhouse and reporting to the marketing director. This is a unique opportunity for shaping a disruptive B2B brand that aims to bring a best in class payment experience to companies in Latin America. It is the time to give one step ahead in our brand foundation to bring a revamped brandbook while executing brand assets to support Clara short term growth. We aim for someone with copywriting and planning skills who wants to build a B2B brand almost from scratch.
Responsibilities:
- Develop a deep understanding of Clara’s customers and their needs and translate into creative insights.
- Conduct brainstorming sessions with all teams and clients to develop innovative and actionable creative initiatives.
- Set creative guidelines for the region balancing a strong and consistent global brand with local creative needs.
- Conceptualize assets for website, sales materials, paid media, social media, lifecycle campaigns, advertising, print, out-of-home, video, and other media both internal and external.
- Manage end-to-end creative projects, from ideation to execution, ensuring timely delivery and high-quality output.
- Present campaigns rationale and advocate for the work while remaining open to feedback and alternative perspectives
- Beyond execution, you will lead and inspire the Inhouse team, composed by three designers and one copywriter.
- Design the process of an agile and efficient creative production that allows for constant testing and optimization of visual assets across all marketing channels
- Work closely with the global marketing squads to align creative efforts with overall business objectives.
Our requirements are:
- 8-10y experience as copywriter and creative planning.
- Proven experience as a creative lead and art direction, preferably in a leadership role.
- Proven track record of conceptualizing and leading successful marketing campaigns that have had a significant impact on brand visibility and audience engagement.
- Experience in building brands from scratch in the tech environment.
- Fluency in Business English and Portuguese native speaker
- Ability to work independently and thrive in a startup environment.
- Excellent communication skills and experience working in a multicultural setting.
- Nice to have: Proficiency in design tools such as Adobe Creative Suite and others.
- Execution oriented.
