Cognito Motorsports
Paet Hidalgo serves as the Chief Executive Officer and Chief Marketing Officer at Cognito Motorsports since 2017. Additionally, Paet Hidalgo is a Contributing Author for PRI Magazine, which is a leading publication in the international motorsports industry. Since 2008, Paet Hidalgo has held the position of CEO and Business/Marketing Strategist at Applied Mettle, Inc., a consultancy focused on brand strategy and global marketing for the automotive and motorsports sectors. Previous roles include CEO and CMO at MODULINE (2014-2016), CMO at Renegade Race Fuels/Valor, LLC (2012-2014), and CMO at AXIO (2008-2012). Paet Hidalgo began the professional journey as CEO and CMO at Douglas Technologies Group, Inc. from 2005 to 2008. Paet Hidalgo received a Bachelor's degree from Seattle University and has further education from the University of Washington.
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Cognito Motorsports
COGNITO, a brand leader in the design, development and manufacturing of high-quality, proprietary suspension, steering and chassis components for popular trucks, SUVs and UTVs. Our steering upgrades have solved inherent weaknesses in GM products and have become the top-rated OE replacement for fleets and savvy truck owners worldwide.