Larisa Rashid

Larisa Rashid's work experience includes various roles in marketing and advisory positions within the healthcare industry. Larisa is currently the Director of Marketing at Cognito Therapeutics, Inc. since April 2022. Prior to that, they worked as a Digital Health Advisor, providing guidance on GTM strategy and commercial models for digital health startups from January 2019 onwards. Larisa also served as a Digital Health Startup Advisor at Headstream Innovation from February 2021 onwards.

Between 2015 and 2022, Larisa held multiple roles at Genentech. As a Senior Manager, Digital Therapeutics-Neuroscience, they provided strategic guidance to Immunology-Ophthalmology brands. As a Senior Manager, Market Analysis & Strategy, Larisa represented the voice of patients and shaped critical launch and growth strategies for varied brands. Larisa also served as a Manager, Market Analysis & Strategy, leading a cross-functional team and creating a comprehensive training guide on KPI design.

Prior to Genentech, Larisa worked at AbbVie, where they held various market research and marketing positions from 2006 to 2015. Larisa supported strategies for HUMIRA, the world's largest selling pharmaceutical brand. Larisa led initiatives to support HUMIRA's competitive differentiation and developed physician segmentations for growth strategies. Larisa also conducted physician profiling and supervised outsourcing partners in automation.

Larisa started their career as a Market Research Intern at Mary Kay, Inc. in 2005.

Larisa Rashid completed their education at the University of Texas at Arlington. Larisa obtained a Bachelor's degree in Management Information Systems from 2000 to 2004. Later, they pursued a Master's degree in Marketing Research from 2004 to 2005 at the same university. Additionally, Larisa has obtained several certifications, including a Product Manager Certificate from Product School in September 2021, a UX Certificate from the Nielsen Norman Group in May 2020, and various UX research and qualitative toolbox certifications from LinkedIn and the RIVA Market Research & Training Institute in 2018 and 2018 respectively.